Design | Copywriting

City of Rockville

The City of Rockville needed a design overhaul. The established brand was fading after 11 years of inconsistent use. Materials lacked any cohesion or sophistication. I developed digital and print materials for both the City Manager’s office and the department of Recreation and Parks, creating informal style guides for a brand-resistant organization. I placed a heavy emphasis on improving the usability and accessibility of digital collateral.